Make gifting easy for golf club members this Christmas

According to research carried out by Sheffield Hallam University one of the highest areas of consumer spend in the golf industry in 2023 was equipment and clothing (£1 billion), surpassed only by member fees. That’s nothing to scoff at. 

You may be thinking, our club already has a piece of that sum due to your pro shop, and you might be right. But have you tapped into the opportunity that ecommerce brings yet? 

Setting yourself up with an ecommerce shop that connects with the stock you already have on site at the club’s pro shop is a proven way to widen your reach, expose your club to new visitors and potential members, and ultimately make more equipment and clothing sales. 

That’s why we created igShop as part of the intelligentgolf system.

What is igShop?

igShop is an ecommerce solution that connects seamlessly with intelligentgolf. You can sell pro equipment, clothing and accessories online, all while monitoring your stock in real time. Order management is simple and delivery is handled for you, and you gain a new revenue stream for your club. Win, win, win.

Launching your club’s own ecommerce website may sound intimidating, but with igShop you don’t need to hire a web designer or have the technical expertise to maintain it. It’s simple to set up and easy to update with new products - all while being synced up with your EPOS system, so your stock is always accounted for at the pro shop and online.

Get to know igShop

Here’s a more in-depth look at what to expect from your igShop:

Increase transactions with intuitive ecommerce

igShop has been built with clarity in mind, using a familiar ecommerce journey that members and visitors intuitively understand. With a straightforward user interface, and multiple ways for members or visitors to pay (including use of membership cards) we’ve made the igShop experience as smooth as possible, so you increase equipment, clothing and merch sales, especially during off-season, protecting your revenue all year round.

Order management made simple

We know you and your team don’t need the extra admin so we made sure managing orders from your igShop is simple. With an easy-to-use order status module you can clearly see when an order is placed, being processed and when it’s been dispatched. The great thing is that members can log in and get an update on their order too. There’s no need for them to chase - all the information is there for them, freeing up staff time chasing information and improving customer satisfaction.

Smart delivery options and tracking

Ensure members and visitors who order from your igShop get smart, fast delivery options. Using postcode lookup and the number of items purchased, igShop accurately calculates the most relevant delivery methods. Plus you can set a minimum spend for customers to qualify for free delivery, and all delivery methods are customisable depending on your requirements.

Keep members informed and engaged

Automate notifications and order updates to keep members and visitors up to speed with their order. We provide templates which you can adapt for your club, and once in place, they speed up customer communication significantly. It’s also simple to identify if an order is made by a member or visitor to the club when it’s received, helping you keep track of member loyalty and spot opportunities when visitors make repeat purchases. It gives you all the tools you need to tailor marketing communications more effectively.

Get real-time reporting

As a fully integrated ecommerce solution, igShop alongside intelligentgolf will give you real-time data on sales across your club - whether that’s your pro shop on site, your igShop, your bar transactions or tee time bookings. The beauty of having igShop integrated into your existing club management system is the ease with which you can gain those valuable insights into revenue across all areas of the club.

Want to extend your ecommerce reach ready for Christmas?

Alongside igShop, we’ve also partnered with Giftpro - the go-to platform for selling branded gift vouchers online. It’s another way for you to diversify and extend your reach just in time for the Christmas rush. 

It integrates seamlessly with the entire intelligentgolf suite so you can easily sell and redeem vouchers within the system, and get a clearer picture of which members are frequently buying gift vouchers too. That way, you can use this data for clever marketing communications to push your gift voucher offering even further.

Let’s talk about ecommerce for your club

Interested in learning more about launching ecommerce for your club? Get in touch to talk with one of our experts - they can take you through igShop and Giftpro in more detail.

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